𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗜𝗣 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 (𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴)

𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗡𝗼𝘄: 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗜𝗣 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 (𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽, 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴)
In support of sustainable livelihoods and cultural empowerment, the University of San Agustin – Center for Heritage and Indigenous Cultures (CHIC) is holding a 3-day training for IP communities under Project REACH from February 4-6, 2026, in partnership with the Department of Trade and Industry (DTI).
The training brings together learning and shared experiences as participants are introduced to entrepreneurship, branding, and marketing—covering practical topics such as building and growing a business, marketing fundamentals, digital marketing, simple e-payment systems, and brand equity. Through these sessions, the program seeks to support IP communities in strengthening their products and creating opportunities rooted in their skills, culture, and collective efforts.

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